Michael Schumacher Tower

The Michael Schumacher World Champion Tower, the first in a series of seven towers to be built worldwide. A unique branding concept envisioned by Joachim Swensson, founder of branding specialists PNYG:COMPANY, the building represents branded architecture’s next step. “The Tower marks a departure from traditional architectural thinking”, state the architects Chris Bosse and Tobias Wallisser. [e-architect]

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